Online Advertising
Pre-Launch Business E-valuation
Prior to lunch of any marketing campaign with UpWind Media, we conduct
en
"e-valuation" of your website and if necessary, provide suggestions
and a strategy to improve the conversion potential of your site. We ensure your
site us easy to navigate, that your product is easily accessible for your customers
and will implement strategies to increase the conversion ration of clicks to customers.
Targeting
UpWind Media has forged close relationships with a multitude of websites and we are continuously
researching and negotiating new alliances. This wide reach gives us the ability to target
cusotmers specially interested in defferent types of products and services. We increase the
conversion rate of visitors to purchasing customers by attracting surfers who are pre-qualified.
How? We search for sites that attract people with similar interests as those of our clients'
target market. We then use various strategies to maximize our clients' advertising dollar.
Campaingn Optimization
Once we determine the best mix of sites on which to advertise, our work has only just begun.
Our in-house experts are constantly analyzing the results and making adjustments to maximize
their effectiveness. We dilingently study the numbers in terms of ad units served, click-through rates
and most importantly, new acquisitions. It is our 'on-the-fly' optimization, lightning fast response time
and commitment to the bottom line that makes UpWind Media the best in business.
Reporting
Our centralized ad management system, 'AdMaster', provides our campaign management team with real-time
data on clients' campaigns. This system gives us the ability to know where we stand with each site at any
given moment and empowers us to make well-informed decisions on campaign optimization. Our proprietary technology
enables us to provide our clients with up-to-date, clear and detailed reports on bi-weelky basis or anytime upon request.
Creative Design From Banners to website to HTML e-mail, UpWind Media in-house team of graphics artists provides our clients with the
cutting edge creativity required to get noticed and make and impact. Our creative team has the ability to turn on a dime,
which make us very effective in optimizing campaigns on the fly. Internet users move fast; in today's fast paced
market place it's vital that your information is conveyed effectively and to the point. UpWind Media understands this
and our years of experience have made us experts in developing creative content that will maximize conversion.
Web site design
Whether you need to touch up your current site or go for a completely new look, we work with you to develop
your unique brand with style and originality. Our experience has shown that homepages play a big part in conversion rates
We help develop a high-impact site that respectsyour bottom line, is easy to understand and guides your viewers where
you want them to go.
Banner Design
An important part of any marketing campaign is effective banner design.
We have worked with hundreds of companies and have been able to measure results on effective banners
from both ends. We know what works and what doesn't. We specialize in response-initiating banners
that guarantee clicks, as well as branded banners that engrave your trademark deep into the minds of viewers
HTML E-mail Design
E-mail marketing is one of the most effective ways of driving qualified new customers to your products.
UpWind Media works with hundreds of targeted e-mail lists of people who have requested (opted-in) to receive
offers like yours. Technology now allows people to receive HTML e-mail with full graphics. We are experts at e-mail
marketing and develop creative content that makes the e-mail portion of your marketing campaign and outstanding success.
Search Engines
Search engine optimization is key to generating the best traffic online. Our skilled search engine professionals identity
and implement site-specific modifications to enchance it's "search engine friendliness", for obtaining higher rankings.
We then submit your site to over 1000 engines. "Over a period of few months, a dynamic ongoing submission process brings
thousands of free, targeted hits to your website.
Other Services
UpWind Media is a full service marketing company and our services don't stop there. We provide all the odds and ends your enterprise needsto successfully market your online business and put together a well-rounded marketing campaing. Press release creation and distributions, as well as development of corporate image meterials are just a few of the other services we provide to our clients. |
